W+B is at the forefront in advising coaching and providing lectures and seminars to family businesses in the Asia Pacific region. W+B’s objective is to raise the level of awareness of family businesses on complex issues related to governance, succession, challenges and financial strategies.

The advisory group works closely with Family Businesses to create a more clearly defined focus and differentiating business strategy that will give them a competitive advantage in the marketplace, a higher- profile reputation, and an improved ability to attract and win the clients their family business really want.

Prof Enrique Soriano, one of the principals of W+B and acknowledged as one of Asia's  “Family Business Coach”, has a decade of family business coaching experience and has done scores of family business workshops in the Asia Pacific region. He pursued advance Family Business and Succession studies at the National University of Singapore (NUS) Business School and currently pursuing his Doctorate at the University of the Philippines.

Prof. Soriano likewise writes a weekly column related to Family Business in a US based newspaper Asian Journal.

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